[
  {
    "startMs": 1309,
    "text": "[music]"
  },
  {
    "startMs": 12560,
    "text": ">> How's it going?"
  },
  {
    "startMs": 14520,
    "text": "The end of uh the end of the conference,"
  },
  {
    "startMs": 16920,
    "text": "how's everybody feeling? Tired, drinking"
  },
  {
    "startMs": 19080,
    "text": "from the fire hose as well?"
  },
  {
    "startMs": 21160,
    "text": "Are you guys a little bit tired of"
  },
  {
    "startMs": 22400,
    "text": "hearing loop engineering, harness"
  },
  {
    "startMs": 24240,
    "text": "engineering, software factory, evolves,"
  },
  {
    "startMs": 27600,
    "text": "pre-training,"
  },
  {
    "startMs": 29040,
    "text": "post-training data, and whatnot? Uh but"
  },
  {
    "startMs": 31800,
    "text": "anyways, those topics were more than"
  },
  {
    "startMs": 33560,
    "text": "valid, right? Uh hi."
  },
  {
    "startMs": 35960,
    "text": "Some uh really uh common faces here. By"
  },
  {
    "startMs": 38720,
    "text": "the way, I'm super excited to be here"
  },
  {
    "startMs": 40920,
    "text": "and talk to you guys about this title."
  },
  {
    "startMs": 43680,
    "text": "And And I'm sorry, when I was when I"
  },
  {
    "startMs": 46040,
    "text": "submitted the application, I was"
  },
  {
    "startMs": 47760,
    "text": "thinking of potentially a catchy title,"
  },
  {
    "startMs": 51000,
    "text": "but I don't like this at all. So, with"
  },
  {
    "startMs": 53400,
    "text": "all due respect to the organizers, I'll"
  },
  {
    "startMs": 55040,
    "text": "have to make a change. Uh and the actual"
  },
  {
    "startMs": 58280,
    "text": "topic that I want to focus here today is"
  },
  {
    "startMs": 61360,
    "text": "lessons learned uh from a team that is"
  },
  {
    "startMs": 64160,
    "text": "building proper generative uh UX and UI."
  },
  {
    "startMs": 68320,
    "text": "And I was going to uh touch on agentic"
  },
  {
    "startMs": 70960,
    "text": "orchestration, but come on. Uh over the"
  },
  {
    "startMs": 73880,
    "text": "last 3 days, this is what we heard all"
  },
  {
    "startMs": 76680,
    "text": "the time. So, I'd rather focus on what I"
  },
  {
    "startMs": 78920,
    "text": "didn't hear enough about here in the"
  },
  {
    "startMs": 81040,
    "text": "conference, and hopefully you walk away,"
  },
  {
    "startMs": 83760,
    "text": "if not with something very tangible, but"
  },
  {
    "startMs": 85920,
    "text": "with a new mental model that can spark"
  },
  {
    "startMs": 87960,
    "text": "meaningful discussions down the road."
  },
  {
    "startMs": 89680,
    "text": "Sound good?"
  },
  {
    "startMs": 91080,
    "text": "All right."
  },
  {
    "startMs": 92160,
    "text": "Very good."
  },
  {
    "startMs": 93320,
    "text": "So, hi everybody. Uh I'm Gus. I'm a"
  },
  {
    "startMs": 95400,
    "text": "general manager at commercetools. I lead"
  },
  {
    "startMs": 97800,
    "text": "product, UX, and engineering for"
  },
  {
    "startMs": 99720,
    "text": "zero-to-one products. I tell people I'm"
  },
  {
    "startMs": 102200,
    "text": "in a very privileged position because we"
  },
  {
    "startMs": 104880,
    "text": "get to build really cool stuff. So, we"
  },
  {
    "startMs": 107040,
    "text": "cook really interesting stuff at"
  },
  {
    "startMs": 108520,
    "text": "commercetools."
  },
  {
    "startMs": 109960,
    "text": "Fantastic. And this is what you guys can"
  },
  {
    "startMs": 111840,
    "text": "expect uh at least during the"
  },
  {
    "startMs": 113640,
    "text": "presentation."
  },
  {
    "startMs": 114800,
    "text": "Uh I'd like to make sure that we're on"
  },
  {
    "startMs": 116120,
    "text": "the same page with respect to the"
  },
  {
    "startMs": 117520,
    "text": "problem uh the problem space uh followed"
  },
  {
    "startMs": 120200,
    "text": "by a quick demo of the product because"
  },
  {
    "startMs": 122240,
    "text": "I'm not sure if you guys agree, an image"
  },
  {
    "startMs": 123880,
    "text": "speaks more than 1,000 words. So, it"
  },
  {
    "startMs": 126240,
    "text": "would just uh make it more tangible for"
  },
  {
    "startMs": 128800,
    "text": "uh everybody here. Followed by a rapid"
  },
  {
    "startMs": 131480,
    "text": "discussion on the emergence of UI"
  },
  {
    "startMs": 133640,
    "text": "protocols, and I'm not sure if you guys"
  },
  {
    "startMs": 135400,
    "text": "joined maybe some of the talks here."
  },
  {
    "startMs": 137120,
    "text": "Even the founder of some of these"
  },
  {
    "startMs": 138600,
    "text": "protocols were here uh this week, and"
  },
  {
    "startMs": 141080,
    "text": "that was really cool. Followed by and"
  },
  {
    "startMs": 143360,
    "text": "last but not least, the challenges that"
  },
  {
    "startMs": 145360,
    "text": "uh my team uh and I faced and we still"
  },
  {
    "startMs": 147640,
    "text": "face. And some of the mitigation tactics"
  },
  {
    "startMs": 150240,
    "text": "uh that we put in place to overcome some"
  },
  {
    "startMs": 151959,
    "text": "of these challenges."
  },
  {
    "startMs": 153240,
    "text": "So, with that"
  },
  {
    "startMs": 155280,
    "text": "let's continue. The problem space."
  },
  {
    "startMs": 157800,
    "text": "This is This is more like a a a"
  },
  {
    "startMs": 159720,
    "text": "statement um"
  },
  {
    "startMs": 161320,
    "text": "and we're still adapt to the software"
  },
  {
    "startMs": 164120,
    "text": "that we ship, not the other way around."
  },
  {
    "startMs": 166680,
    "text": "Right? And then uh although you could"
  },
  {
    "startMs": 168560,
    "text": "argue when GPT came out, this was"
  },
  {
    "startMs": 170959,
    "text": "November uh 2022, we had a really good"
  },
  {
    "startMs": 173800,
    "text": "glimpse of uh real personalization, but"
  },
  {
    "startMs": 177360,
    "text": "everything else uh remained static. And"
  },
  {
    "startMs": 180720,
    "text": "even with AI, we keep shipping a lot of"
  },
  {
    "startMs": 183040,
    "text": "stuff much faster, but to a significant"
  },
  {
    "startMs": 185400,
    "text": "extent, it is still static. And my"
  },
  {
    "startMs": 188840,
    "text": "question is, why?"
  },
  {
    "startMs": 191959,
    "text": "So, for the uh over the last 40 years,"
  },
  {
    "startMs": 194760,
    "text": "uh we kept shipping a static"
  },
  {
    "startMs": 197400,
    "text": "experiences. And if I put it myself in"
  },
  {
    "startMs": 199440,
    "text": "the shoes of uh some of uh my customers,"
  },
  {
    "startMs": 203040,
    "text": "they need several SaaS applications for"
  },
  {
    "startMs": 207320,
    "text": "uh the day-to-day work, and each with"
  },
  {
    "startMs": 210320,
    "text": "its own mental model and its own way to"
  },
  {
    "startMs": 212760,
    "text": "get anything done."
  },
  {
    "startMs": 215200,
    "text": "And over time, it just kept getting"
  },
  {
    "startMs": 217519,
    "text": "worse, just accruing uh debt. The"
  },
  {
    "startMs": 220840,
    "text": "cognitive load that we wanted to remove"
  },
  {
    "startMs": 223280,
    "text": "and that we wanted to transfer to the"
  },
  {
    "startMs": 224800,
    "text": "machine, uh it's on us."
  },
  {
    "startMs": 227519,
    "text": "And now with AI, things can be"
  },
  {
    "startMs": 230640,
    "text": "different."
  },
  {
    "startMs": 232160,
    "text": "I don't know if you guys agree, but this"
  },
  {
    "startMs": 233520,
    "text": "is uh what we what we think."
  },
  {
    "startMs": 235880,
    "text": "And I do have a couple of examples. I'm"
  },
  {
    "startMs": 238000,
    "text": "not going to say out loud the name of"
  },
  {
    "startMs": 239960,
    "text": "these apps, but let's take a look."
  },
  {
    "startMs": 243040,
    "text": "Here."
  },
  {
    "startMs": 243880,
    "text": "First one."
  },
  {
    "startMs": 245200,
    "text": "You know, that icon is very well known."
  },
  {
    "startMs": 247040,
    "text": "This is probably the most famous CRM of"
  },
  {
    "startMs": 249880,
    "text": "all times."
  },
  {
    "startMs": 251200,
    "text": "But when I look at this screen, there's"
  },
  {
    "startMs": 254040,
    "text": "a lot going on. I don't even know where"
  },
  {
    "startMs": 255840,
    "text": "to start. Right? Not only the"
  },
  {
    "startMs": 257560,
    "text": "information overload, how many features"
  },
  {
    "startMs": 259880,
    "text": "how many teams do you think are somewhat"
  },
  {
    "startMs": 261880,
    "text": "involved just to ship this?"
  },
  {
    "startMs": 264440,
    "text": "Many, probably. Right? And this is just"
  },
  {
    "startMs": 266840,
    "text": "one."
  },
  {
    "startMs": 267680,
    "text": "Let's have a look. I have a couple of"
  },
  {
    "startMs": 269040,
    "text": "other examples."
  },
  {
    "startMs": 270720,
    "text": "So,"
  },
  {
    "startMs": 271560,
    "text": "this here."
  },
  {
    "startMs": 273120,
    "text": "Look at that."
  },
  {
    "startMs": 274560,
    "text": "Oh my god, this is a fancy table. I"
  },
  {
    "startMs": 276560,
    "text": "don't even know where to start. But"
  },
  {
    "startMs": 278120,
    "text": "anyways,"
  },
  {
    "startMs": 279120,
    "text": "one more."
  },
  {
    "startMs": 280800,
    "text": "Does everybody know this one here?"
  },
  {
    "startMs": 283600,
    "text": "Beautiful. Beautiful UI. Right? It's a"
  },
  {
    "startMs": 286720,
    "text": "fantastic, super intuitive, and"
  },
  {
    "startMs": 290120,
    "text": "something else just to highlight."
  },
  {
    "startMs": 292880,
    "text": "Do you guys know how much time these"
  },
  {
    "startMs": 294640,
    "text": "companies need to invest in onboarding"
  },
  {
    "startMs": 296960,
    "text": "people?"
  },
  {
    "startMs": 298360,
    "text": "So, that was the the trade-off."
  },
  {
    "startMs": 300520,
    "text": "Right? So, you got to allocate a lot of"
  },
  {
    "startMs": 302760,
    "text": "time for a lot of people just to onboard"
  },
  {
    "startMs": 305480,
    "text": "newcomers. As a result of this"
  },
  {
    "startMs": 308680,
    "text": "complexity that has been introduced over"
  },
  {
    "startMs": 311040,
    "text": "time."
  },
  {
    "startMs": 312320,
    "text": "So, this is just at least the hardcore"
  },
  {
    "startMs": 315280,
    "text": "evidence. So, different apps, different"
  },
  {
    "startMs": 318000,
    "text": "logic every single time. And then more"
  },
  {
    "startMs": 320840,
    "text": "apps are coming out. So, imagine just"
  },
  {
    "startMs": 323160,
    "text": "put yourself in the shoes of average"
  },
  {
    "startMs": 324919,
    "text": "user, and then oh, now I have five five"
  },
  {
    "startMs": 328080,
    "text": "apps. And then every single one I need"
  },
  {
    "startMs": 330480,
    "text": "to learn how to navigate, how to browse,"
  },
  {
    "startMs": 332400,
    "text": "and so on and so forth. And then this"
  },
  {
    "startMs": 334520,
    "text": "has been the history up until now."
  },
  {
    "startMs": 337040,
    "text": "But then this was August last year, I"
  },
  {
    "startMs": 339560,
    "text": "sat down with my boss. It happens to be"
  },
  {
    "startMs": 342200,
    "text": "the founder of the company, so big shout"
  },
  {
    "startMs": 343840,
    "text": "out to my boss. And then we asked this"
  },
  {
    "startMs": 346440,
    "text": "uh question because at Commerce Tools,"
  },
  {
    "startMs": 348320,
    "text": "we are an API first company, 300 plus"
  },
  {
    "startMs": 350920,
    "text": "still counting. And we ask this posing"
  },
  {
    "startMs": 353160,
    "text": "question, through the lens of artificial"
  },
  {
    "startMs": 355440,
    "text": "intelligence, what are the foundational"
  },
  {
    "startMs": 357440,
    "text": "shifts that could be made if we could"
  },
  {
    "startMs": 359520,
    "text": "change drastically the way that we"
  },
  {
    "startMs": 361320,
    "text": "interact with software?"
  },
  {
    "startMs": 363080,
    "text": "Not in a uh static uh fashion. And the"
  },
  {
    "startMs": 365960,
    "text": "answer to that question led to the"
  },
  {
    "startMs": 367600,
    "text": "product that I'm going to demo right"
  },
  {
    "startMs": 369280,
    "text": "now."
  },
  {
    "startMs": 370480,
    "text": "Let's go."
  },
  {
    "startMs": 371600,
    "text": "How about quick demo? Guys like the"
  },
  {
    "startMs": 373280,
    "text": "idea?"
  },
  {
    "startMs": 374280,
    "text": "Give me a thumbs up. Bye. I know"
  },
  {
    "startMs": 375760,
    "text": "everybody's tired. Let's go. Yeah."
  },
  {
    "startMs": 378440,
    "text": "All right. Cool."
  },
  {
    "startMs": 380440,
    "text": "Look at this. I know, I'm going to zoom"
  },
  {
    "startMs": 382240,
    "text": "in. No worries. So,"
  },
  {
    "startMs": 384080,
    "text": "I have this query here. Create a sales"
  },
  {
    "startMs": 386800,
    "text": "report for Q1."
  },
  {
    "startMs": 388880,
    "text": "And the UX side of me, when I look at uh"
  },
  {
    "startMs": 393040,
    "text": "what was generated, and by the way,"
  },
  {
    "startMs": 395040,
    "text": "everything here on the right side has"
  },
  {
    "startMs": 397160,
    "text": "been auto-generated, guided by us, but"
  },
  {
    "startMs": 400160,
    "text": "this is AI, right? Deciding on the"
  },
  {
    "startMs": 402320,
    "text": "placement, on the information"
  },
  {
    "startMs": 403800,
    "text": "architecture, deciding which uh"
  },
  {
    "startMs": 406240,
    "text": "components had to be actually retrieved"
  },
  {
    "startMs": 408760,
    "text": "from the catalog, but I don't like it"
  },
  {
    "startMs": 411919,
    "text": "at all. Right? It's a Even if you don't"
  },
  {
    "startMs": 414320,
    "text": "know a lot uh about UX, just let's, you"
  },
  {
    "startMs": 417960,
    "text": "know, I have at least four different"
  },
  {
    "startMs": 419640,
    "text": "variations because those were four"
  },
  {
    "startMs": 421360,
    "text": "different terms for the same query."
  },
  {
    "startMs": 423800,
    "text": "Let's check it out. First one here, it"
  },
  {
    "startMs": 426080,
    "text": "was Q1 uh Urban Thread, whatever that"
  },
  {
    "startMs": 429080,
    "text": "is. Uh Q1, I see all of these KPI cards."
  },
  {
    "startMs": 432680,
    "text": "There's a lot going on here. And then my"
  },
  {
    "startMs": 434960,
    "text": "intuition tells me, man, this doesn't"
  },
  {
    "startMs": 437320,
    "text": "add up."
  },
  {
    "startMs": 438960,
    "text": "Okay. Second one, it's not Q1 anymore."
  },
  {
    "startMs": 442560,
    "text": "Now this is January and March. There's"
  },
  {
    "startMs": 444680,
    "text": "no consistency."
  },
  {
    "startMs": 446280,
    "text": "Does that help? Yes or no?"
  },
  {
    "startMs": 449160,
    "text": "No, right? This is This is You only"
  },
  {
    "startMs": 451360,
    "text": "create confusion. If this is a heavy"
  },
  {
    "startMs": 453440,
    "text": "personalized experience for the user,"
  },
  {
    "startMs": 455640,
    "text": "imagine if every single time you need to"
  },
  {
    "startMs": 458000,
    "text": "prompt, and then uh at least the model"
  },
  {
    "startMs": 460400,
    "text": "will output something different. This is"
  },
  {
    "startMs": 462640,
    "text": "not good, and this is just the second"
  },
  {
    "startMs": 464240,
    "text": "turn. Let's have a look at the third"
  },
  {
    "startMs": 466200,
    "text": "one."
  },
  {
    "startMs": 467640,
    "text": "Oh my god, now there is even more stuff"
  },
  {
    "startMs": 470480,
    "text": "here on the right side. But so, this is"
  },
  {
    "startMs": 473600,
    "text": "I have this component, the KPI cards, a"
  },
  {
    "startMs": 476720,
    "text": "bunch of text, a bunch of charts, and"
  },
  {
    "startMs": 479720,
    "text": "then this this was the beginning of a"
  },
  {
    "startMs": 481960,
    "text": "journey."
  },
  {
    "startMs": 482960,
    "text": "One more?"
  },
  {
    "startMs": 484200,
    "text": "Yes. Okay, now it's still Q1,"
  },
  {
    "startMs": 487040,
    "text": "but still for me this still it's"
  },
  {
    "startMs": 489720,
    "text": "confusing. And because this has been a"
  },
  {
    "startMs": 492360,
    "text": "very experimental journey,"
  },
  {
    "startMs": 494640,
    "text": "at least okay, let's let's move on here."
  },
  {
    "startMs": 498840,
    "text": "My feedback to the team and to myself"
  },
  {
    "startMs": 501440,
    "text": "was no, no, and no. There's no way that"
  },
  {
    "startMs": 504919,
    "text": "I would ship this to to prod whatsoever,"
  },
  {
    "startMs": 507480,
    "text": "right? And then I have my colleagues"
  },
  {
    "startMs": 510040,
    "text": "here just to confirm what I just said."
  },
  {
    "startMs": 512680,
    "text": "But then things evolved, and I'll like"
  },
  {
    "startMs": 515599,
    "text": "to demo the current state of the"
  },
  {
    "startMs": 516880,
    "text": "product. It's much more sophisticated,"
  },
  {
    "startMs": 519640,
    "text": "and let's have a look. I"
  },
  {
    "startMs": 522000,
    "text": "I'll like to plan a campaign, and for"
  },
  {
    "startMs": 524080,
    "text": "what it's worth, I'm going to save you"
  },
  {
    "startMs": 526160,
    "text": "from all the nitty-gritty details for"
  },
  {
    "startMs": 528120,
    "text": "everything that is domain specific, but"
  },
  {
    "startMs": 530920,
    "text": "I'm going to pick this query here,"
  },
  {
    "startMs": 533120,
    "text": "and then let's see what happens. And"
  },
  {
    "startMs": 535240,
    "text": "this is the the agentic orchestration"
  },
  {
    "startMs": 537000,
    "text": "part that I was going to highlight."
  },
  {
    "startMs": 538320,
    "text": "Underneath the hood we have the"
  },
  {
    "startMs": 539480,
    "text": "orchestrator, and the orchestrator can"
  },
  {
    "startMs": 541600,
    "text": "then just extract the intent of the"
  },
  {
    "startMs": 543240,
    "text": "query. Based off of the intent of the"
  },
  {
    "startMs": 545440,
    "text": "query, it can locate the tools, right?"
  },
  {
    "startMs": 547520,
    "text": "Those can be first party, third party"
  },
  {
    "startMs": 549200,
    "text": "tools, and the outputs of this different"
  },
  {
    "startMs": 551920,
    "text": "it could be agents on MCP servers,"
  },
  {
    "startMs": 554120,
    "text": "combined will give"
  },
  {
    "startMs": 556680,
    "text": "enough what I call ammunition and"
  },
  {
    "startMs": 558640,
    "text": "context for the UX agent to eventually"
  },
  {
    "startMs": 561640,
    "text": "render something that we call"
  },
  {
    "startMs": 563640,
    "text": "meaningful. So, compared to the previous"
  },
  {
    "startMs": 566200,
    "text": "turns,"
  },
  {
    "startMs": 567839,
    "text": "this is this is decent, right? I want to"
  },
  {
    "startMs": 570280,
    "text": "just remove my bias, but the overall"
  },
  {
    "startMs": 572960,
    "text": "aesthetics, the look and feel of this"
  },
  {
    "startMs": 575560,
    "text": "query,"
  },
  {
    "startMs": 576880,
    "text": "uh it it resonates with me. Would you"
  },
  {
    "startMs": 579160,
    "text": "agree? Give me a thumbs up if you like"
  },
  {
    "startMs": 581120,
    "text": "if you agree. Okay, at least um the vast"
  },
  {
    "startMs": 584040,
    "text": "majority here. And then see, it is"
  },
  {
    "startMs": 586320,
    "text": "decent. And let me just continue here."
  },
  {
    "startMs": 588880,
    "text": "And then once again, right? This was"
  },
  {
    "startMs": 591320,
    "text": "decided by AI guided by us. I would just"
  },
  {
    "startMs": 595280,
    "text": "want to make make that clear"
  },
  {
    "startMs": 597200,
    "text": "here. And then I'm going to touch on the"
  },
  {
    "startMs": 599040,
    "text": "on the UI protocols and then how you can"
  },
  {
    "startMs": 600960,
    "text": "make this happen."
  },
  {
    "startMs": 602280,
    "text": "But okay, let's see. If I approve here,"
  },
  {
    "startMs": 604760,
    "text": "and then this is already live. And this"
  },
  {
    "startMs": 606400,
    "text": "is pre-prod, right? So, uh this is"
  },
  {
    "startMs": 608360,
    "text": "great. Let me go back to my"
  },
  {
    "startMs": 609880,
    "text": "presentation."
  },
  {
    "startMs": 612240,
    "text": "Perfect. I have one more question. Are"
  },
  {
    "startMs": 614240,
    "text": "you guys as skeptical"
  },
  {
    "startMs": 615840,
    "text": "that this is possible? Because I can"
  },
  {
    "startMs": 617520,
    "text": "tell you this it is possible. If you're"
  },
  {
    "startMs": 619400,
    "text": "still skeptical, don't worry. I have all"
  },
  {
    "startMs": 621280,
    "text": "of these guys uh here uh also uh every"
  },
  {
    "startMs": 623920,
    "text": "day just looking at me and then"
  },
  {
    "startMs": 625360,
    "text": "challenging whether uh this uh can be"
  },
  {
    "startMs": 627920,
    "text": "made possible at scale, right? And then"
  },
  {
    "startMs": 630880,
    "text": "uh okay. And then this is the part that"
  },
  {
    "startMs": 632880,
    "text": "I'll like just to touch uh touch base on"
  },
  {
    "startMs": 635800,
    "text": "the"
  },
  {
    "startMs": 636600,
    "text": "uh on the three ways that you can render"
  },
  {
    "startMs": 638520,
    "text": "what you just saw. And they're different"
  },
  {
    "startMs": 640680,
    "text": "UI protocols. Are you guys familiar with"
  },
  {
    "startMs": 643160,
    "text": "uh generative uh UI? Have you guys"
  },
  {
    "startMs": 645240,
    "text": "played with it? Let me see here."
  },
  {
    "startMs": 647720,
    "text": "Okay, well, that's really cool. Uh okay."
  },
  {
    "startMs": 650240,
    "text": "So, uh what I would like just to share"
  },
  {
    "startMs": 652480,
    "text": "with you guys it's all about how much"
  },
  {
    "startMs": 654839,
    "text": "control you want to exercise over the"
  },
  {
    "startMs": 657480,
    "text": "experience. And this matters a lot"
  },
  {
    "startMs": 659640,
    "text": "because uh you know, as a"
  },
  {
    "startMs": 660920,
    "text": "non-deterministic solution, uh you can"
  },
  {
    "startMs": 663360,
    "text": "decide if you want something I really um"
  },
  {
    "startMs": 666640,
    "text": "like this. So, let's have a look."
  },
  {
    "startMs": 668960,
    "text": "Here, this is uh ChatGPT."
  },
  {
    "startMs": 671720,
    "text": "And my query was help me find a Japanese"
  },
  {
    "startMs": 675480,
    "text": "restaurant uh in SF today."
  },
  {
    "startMs": 678480,
    "text": "If you guys see here, this component"
  },
  {
    "startMs": 681120,
    "text": "this component is very opinionated."
  },
  {
    "startMs": 683480,
    "text": "Would you agree with that? Here?"
  },
  {
    "startMs": 685839,
    "text": "Right? So, uh you can have complete"
  },
  {
    "startMs": 688520,
    "text": "control over this uh component. So,"
  },
  {
    "startMs": 691440,
    "text": "depending upon the nature of your"
  },
  {
    "startMs": 693280,
    "text": "business, this works really well, right?"
  },
  {
    "startMs": 696760,
    "text": "And for that, let me just go back here."
  },
  {
    "startMs": 699640,
    "text": "And then this is what I call a control."
  },
  {
    "startMs": 701960,
    "text": "Essentially, you ship the component as"
  },
  {
    "startMs": 704320,
    "text": "it is. The agent will pick and it will"
  },
  {
    "startMs": 706440,
    "text": "display exactly the way that you"
  },
  {
    "startMs": 708400,
    "text": "describe. However, depending upon the"
  },
  {
    "startMs": 710720,
    "text": "nature of your business, at least for"
  },
  {
    "startMs": 712480,
    "text": "us, right, at my company, where a B2B"
  },
  {
    "startMs": 715200,
    "text": "SaaS, the there's so much configuration"
  },
  {
    "startMs": 718600,
    "text": "that we don't want to be over uh"
  },
  {
    "startMs": 720400,
    "text": "prescriptive because uh the feedback"
  },
  {
    "startMs": 722560,
    "text": "that I keep getting from my customers,"
  },
  {
    "startMs": 724200,
    "text": "\"Oh, the flows are so confusing. There's"
  },
  {
    "startMs": 726400,
    "text": "so much configuration. How can you"
  },
  {
    "startMs": 728560,
    "text": "remove the cognitive load uh for me?\""
  },
  {
    "startMs": 731400,
    "text": "But uh if you're like Booking, for"
  },
  {
    "startMs": 733360,
    "text": "example, this approach uh works uh"
  },
  {
    "startMs": 735680,
    "text": "really well. And then let's see uh how"
  },
  {
    "startMs": 737680,
    "text": "it works. So,"
  },
  {
    "startMs": 740080,
    "text": "essentially, you have the agent. The"
  },
  {
    "startMs": 742320,
    "text": "agent will just pick the component from"
  },
  {
    "startMs": 744040,
    "text": "your catalog and then it will render uh"
  },
  {
    "startMs": 746400,
    "text": "as it is, right? And uh in the interest"
  },
  {
    "startMs": 750080,
    "text": "uh of time, I'm not going to touch base"
  },
  {
    "startMs": 752640,
    "text": "on the code snippets uh that I have for"
  },
  {
    "startMs": 754520,
    "text": "this uh three different types. But"
  },
  {
    "startMs": 756360,
    "text": "afterwards, if you guys are interested,"
  },
  {
    "startMs": 757960,
    "text": "uh I can share the presentation and then"
  },
  {
    "startMs": 759560,
    "text": "you can have a look, all right?"
  },
  {
    "startMs": 761680,
    "text": "Very good. This is uh"
  },
  {
    "startMs": 764120,
    "text": "at least on the left side. Let's discuss"
  },
  {
    "startMs": 766000,
    "text": "a little bit on the right side because"
  },
  {
    "startMs": 767600,
    "text": "this is when you give full autonomy to"
  },
  {
    "startMs": 769839,
    "text": "the LLM. If you guys remember uh at"
  },
  {
    "startMs": 772280,
    "text": "least the previous attempts for my"
  },
  {
    "startMs": 773720,
    "text": "product, this exactly what we did. So,"
  },
  {
    "startMs": 776000,
    "text": "we just said, \"So, hey LLM, how uh how"
  },
  {
    "startMs": 778839,
    "text": "would you compose this experience"
  },
  {
    "startMs": 781240,
    "text": "knowing that you have these components?\""
  },
  {
    "startMs": 783120,
    "text": "Right? But uh that was uh that was a"
  },
  {
    "startMs": 785480,
    "text": "little bit uh a little bit of our"
  },
  {
    "startMs": 787600,
    "text": "opinion because uh it has uh it had uh"
  },
  {
    "startMs": 790960,
    "text": "some of the components available. But it"
  },
  {
    "startMs": 793080,
    "text": "could happen that uh you can just"
  },
  {
    "startMs": 795920,
    "text": "delegate fully to the LLM. And then"
  },
  {
    "startMs": 798440,
    "text": "right now, I'm here on Claude and I"
  },
  {
    "startMs": 800160,
    "text": "asked Claude, \"So, hey, create an org"
  },
  {
    "startMs": 801920,
    "text": "chart with three levels.\""
  },
  {
    "startMs": 803760,
    "text": "That was it. And then Claude just"
  },
  {
    "startMs": 806360,
    "text": "rendered this diagram and it works"
  },
  {
    "startMs": 809640,
    "text": "really well. Right? But here, if I put"
  },
  {
    "startMs": 812520,
    "text": "myself in the shoes of a company, I'm"
  },
  {
    "startMs": 814360,
    "text": "not sure I would delegate fully to the"
  },
  {
    "startMs": 816160,
    "text": "LLM."
  },
  {
    "startMs": 817280,
    "text": "Because I cannot control at least the"
  },
  {
    "startMs": 819520,
    "text": "app the output and the outcome. And me"
  },
  {
    "startMs": 822880,
    "text": "personally, me guys, as a UX leader, the"
  },
  {
    "startMs": 825080,
    "text": "UX side of me will always say no. You"
  },
  {
    "startMs": 828200,
    "text": "got to be in control. There's been a"
  },
  {
    "startMs": 830160,
    "text": "couple of talks here at least this week"
  },
  {
    "startMs": 833360,
    "text": "on design, on taste, and judgment. And"
  },
  {
    "startMs": 836360,
    "text": "this matters a lot. If you guys want to"
  },
  {
    "startMs": 838640,
    "text": "embark on this journey of leveraging"
  },
  {
    "startMs": 840440,
    "text": "these protocols, you don't want to"
  },
  {
    "startMs": 841880,
    "text": "delegate too much"
  },
  {
    "startMs": 843720,
    "text": "of the actual experience to the LLM. You"
  },
  {
    "startMs": 846120,
    "text": "got to find alternatives and I'm going"
  },
  {
    "startMs": 847840,
    "text": "to touch on that in just a little bit."
  },
  {
    "startMs": 850600,
    "text": "Okay, cool. And then this is how the"
  },
  {
    "startMs": 852960,
    "text": "open-ended"
  },
  {
    "startMs": 854440,
    "text": "approach works. So essentially there"
  },
  {
    "startMs": 856760,
    "text": "there's going to be an MCP tool and then"
  },
  {
    "startMs": 859600,
    "text": "this will literally ship the HTML and"
  },
  {
    "startMs": 863360,
    "text": "then in a sandbox I frame environment,"
  },
  {
    "startMs": 866640,
    "text": "this will be rendered in the host of"
  },
  {
    "startMs": 869480,
    "text": "your choice. But it can be a chat. It"
  },
  {
    "startMs": 871320,
    "text": "can be this"
  },
  {
    "startMs": 872760,
    "text": "cloud. It could be a chat GPT. It could"
  },
  {
    "startMs": 874520,
    "text": "be perplexity or it could be any other"
  },
  {
    "startMs": 877080,
    "text": "chat. If you're willing just to to give"
  },
  {
    "startMs": 879600,
    "text": "full control to the LLM, good luck. But"
  },
  {
    "startMs": 882720,
    "text": "the one that I would like to highlight"
  },
  {
    "startMs": 884800,
    "text": "is"
  },
  {
    "startMs": 886360,
    "text": "this here and this was our choice that"
  },
  {
    "startMs": 888640,
    "text": "we call the declarative. Declarative is"
  },
  {
    "startMs": 891480,
    "text": "in the middle."
  },
  {
    "startMs": 892839,
    "text": "If you guys heard some of the protocols"
  },
  {
    "startMs": 895360,
    "text": "and I don't want to get into the"
  },
  {
    "startMs": 896839,
    "text": "specifics of each because they have"
  },
  {
    "startMs": 898640,
    "text": "different characteristics. But HTMX from"
  },
  {
    "startMs": 901640,
    "text": "Google, JSON render from Vercel, OpenUI"
  },
  {
    "startMs": 905920,
    "text": "by Thesis,"
  },
  {
    "startMs": 907360,
    "text": "those are some of the protocols that"
  },
  {
    "startMs": 909160,
    "text": "will give you this in between here. And"
  },
  {
    "startMs": 911760,
    "text": "let let's have a look, right? So at"
  },
  {
    "startMs": 914480,
    "text": "least for my product, the one that I"
  },
  {
    "startMs": 917280,
    "text": "just showed, the orchestrator agent will"
  },
  {
    "startMs": 920120,
    "text": "eventually, if you think of the whole"
  },
  {
    "startMs": 922120,
    "text": "traversal, the user will enter the query"
  },
  {
    "startMs": 925360,
    "text": "and then there's going to be the intent"
  },
  {
    "startMs": 926680,
    "text": "classification. Based off of the intent"
  },
  {
    "startMs": 928480,
    "text": "classification, then the tools will be"
  },
  {
    "startMs": 930680,
    "text": "invoked, the data will be retrieved, and"
  },
  {
    "startMs": 933680,
    "text": "somewhat somewhat in between Alice,"
  },
  {
    "startMs": 937200,
    "text": "there will be the mapping of the"
  },
  {
    "startMs": 938720,
    "text": "eligible components from your catalog to"
  },
  {
    "startMs": 942560,
    "text": "the entities of of the tools, right? And"
  },
  {
    "startMs": 946040,
    "text": "then the orchestrator will just"
  },
  {
    "startMs": 947480,
    "text": "broadcast this UI description. It's like"
  },
  {
    "startMs": 949680,
    "text": "a UI spec. This UI spec will be also we"
  },
  {
    "startMs": 952840,
    "text": "have this component catalog here and we"
  },
  {
    "startMs": 955160,
    "text": "use the Zod schema and then you got to"
  },
  {
    "startMs": 957200,
    "text": "be compliant with this protocols. This"
  },
  {
    "startMs": 958960,
    "text": "is just one of the requirements and then"
  },
  {
    "startMs": 961280,
    "text": "you just render that. Right? And then"
  },
  {
    "startMs": 963880,
    "text": "their final output will be the native"
  },
  {
    "startMs": 966320,
    "text": "UI, in this case the React components."
  },
  {
    "startMs": 969080,
    "text": "This is it. The good thing about the"
  },
  {
    "startMs": 971560,
    "text": "declarative approach"
  },
  {
    "startMs": 973840,
    "text": "is"
  },
  {
    "startMs": 975160,
    "text": "it will be compliant with your design"
  },
  {
    "startMs": 976760,
    "text": "system everywhere. This matters a lot."
  },
  {
    "startMs": 979200,
    "text": "So, in our case, we did not want to"
  },
  {
    "startMs": 981680,
    "text": "delegate to the LLM because you guys saw"
  },
  {
    "startMs": 985600,
    "text": "over there you can't change the copy,"
  },
  {
    "startMs": 987880,
    "text": "right? So, it's not key one. Sometimes"
  },
  {
    "startMs": 990120,
    "text": "it's going to be March January to March."
  },
  {
    "startMs": 993080,
    "text": "It matters a lot. So, within UX we have"
  },
  {
    "startMs": 996040,
    "text": "different factors, right? We have the"
  },
  {
    "startMs": 998040,
    "text": "actual UX's if you think of the overall"
  },
  {
    "startMs": 1000480,
    "text": "experience. There is UI, there's also"
  },
  {
    "startMs": 1002839,
    "text": "copy, UX writing, and so on and so"
  },
  {
    "startMs": 1005600,
    "text": "forth. But this approach gives us this"
  },
  {
    "startMs": 1008240,
    "text": "in between. It is less deterministic and"
  },
  {
    "startMs": 1011360,
    "text": "I think this is a really good segue to"
  },
  {
    "startMs": 1013240,
    "text": "some of the challenges because imagine,"
  },
  {
    "startMs": 1015400,
    "text": "I'm going to use my example once again,"
  },
  {
    "startMs": 1016960,
    "text": "the orchestrator will just fetch the"
  },
  {
    "startMs": 1020120,
    "text": "eligible components for that query, but"
  },
  {
    "startMs": 1022800,
    "text": "then it's up to the LLM how to place in"
  },
  {
    "startMs": 1026120,
    "text": "the UI. And this can get really really"
  },
  {
    "startMs": 1028720,
    "text": "messy, but"
  },
  {
    "startMs": 1030199,
    "text": "and those are the challenges that I'll"
  },
  {
    "startMs": 1032240,
    "text": "like to share with you guys here."
  },
  {
    "startMs": 1034640,
    "text": "I got to be careful because I've got"
  },
  {
    "startMs": 1035920,
    "text": "only 30 minutes, but let's go."
  },
  {
    "startMs": 1038480,
    "text": "So, the first challenge is if the agent"
  },
  {
    "startMs": 1041120,
    "text": "picks the components, who's in charge or"
  },
  {
    "startMs": 1043800,
    "text": "what entity is in charge of arranging"
  },
  {
    "startMs": 1046160,
    "text": "them? And this is information"
  },
  {
    "startMs": 1047920,
    "text": "architecture, right? This is a critical"
  },
  {
    "startMs": 1050560,
    "text": "aspect of UX. And then once again, if"
  },
  {
    "startMs": 1053440,
    "text": "you put yourself in the shoes of the"
  },
  {
    "startMs": 1055120,
    "text": "average customer, it matters a lot. So,"
  },
  {
    "startMs": 1057680,
    "text": "if you're just left alone, the placement"
  },
  {
    "startMs": 1059800,
    "text": "can be totally random. So, at least in"
  },
  {
    "startMs": 1062440,
    "text": "my team, we borrow this concept of"
  },
  {
    "startMs": 1065800,
    "text": "atomic design. And atomic design, it"
  },
  {
    "startMs": 1069200,
    "text": "goes like this. Let me just change here."
  },
  {
    "startMs": 1071920,
    "text": "Uh yeah. So, as you can see, atomic"
  },
  {
    "startMs": 1074840,
    "text": "design, and then I have the definition,"
  },
  {
    "startMs": 1076560,
    "text": "is a methodology composed of five"
  },
  {
    "startMs": 1079160,
    "text": "distinct stages working together to"
  },
  {
    "startMs": 1081560,
    "text": "create interface design systems in a"
  },
  {
    "startMs": 1083600,
    "text": "more deliberate and hierarchical manner."
  },
  {
    "startMs": 1086400,
    "text": "This helps a lot. Why? Because those are"
  },
  {
    "startMs": 1088520,
    "text": "the individual elements, and if you"
  },
  {
    "startMs": 1090880,
    "text": "think of the overall structure of the"
  },
  {
    "startMs": 1092840,
    "text": "page, it gives me the ability to steer"
  },
  {
    "startMs": 1095520,
    "text": "it as I see fit. And what we've done in"
  },
  {
    "startMs": 1098320,
    "text": "my team, so this UX agent, we harnessed"
  },
  {
    "startMs": 1101560,
    "text": "this UX agent. So, we eventually taught"
  },
  {
    "startMs": 1104760,
    "text": "this this UX agent what good looks like,"
  },
  {
    "startMs": 1108040,
    "text": "what is the optimal layout for a given"
  },
  {
    "startMs": 1111640,
    "text": "situation, and we have a catalog of"
  },
  {
    "startMs": 1113840,
    "text": "different templates. But I'll like to"
  },
  {
    "startMs": 1116040,
    "text": "show you at least this because this"
  },
  {
    "startMs": 1118760,
    "text": "detail is very important."
  },
  {
    "startMs": 1121560,
    "text": "Here,"
  },
  {
    "startMs": 1122480,
    "text": "it is the overall hierarchy hierarchy."
  },
  {
    "startMs": 1125240,
    "text": "So, if you remember part of the"
  },
  {
    "startMs": 1127200,
    "text": "orchestrator, the orchestrator will"
  },
  {
    "startMs": 1128800,
    "text": "eventually just fetch the eligible"
  },
  {
    "startMs": 1131200,
    "text": "components to accomplish the query of"
  },
  {
    "startMs": 1134160,
    "text": "the user, but then the next big question"
  },
  {
    "startMs": 1136720,
    "text": "is, how do we arrange that? The approach"
  },
  {
    "startMs": 1139280,
    "text": "that we used was think of this"
  },
  {
    "startMs": 1140920,
    "text": "hierarchy. So, you have the overall"
  },
  {
    "startMs": 1143560,
    "text": "page, the layout. The layout will"
  },
  {
    "startMs": 1146440,
    "text": "contain different slots. So, think of"
  },
  {
    "startMs": 1148840,
    "text": "this one here, the header. You can have"
  },
  {
    "startMs": 1150720,
    "text": "the main, and then you can have sub sub"
  },
  {
    "startMs": 1153240,
    "text": "slots. Sub slots can have sub slots."
  },
  {
    "startMs": 1156320,
    "text": "And within the sub slots, you can have"
  },
  {
    "startMs": 1158400,
    "text": "eligible component categories. And then"
  },
  {
    "startMs": 1161040,
    "text": "this will allow us to steer eventually"
  },
  {
    "startMs": 1164120,
    "text": "the the the optimal placement of the"
  },
  {
    "startMs": 1167880,
    "text": "components that have been retrieved by"
  },
  {
    "startMs": 1170480,
    "text": "the orchestrator. So this is literally"
  },
  {
    "startMs": 1173200,
    "text": "us codifying"
  },
  {
    "startMs": 1175560,
    "text": "our UX knowledge into this agent. So the"
  },
  {
    "startMs": 1178440,
    "text": "next time, you know, it doesn't matter."
  },
  {
    "startMs": 1180680,
    "text": "We'll just follow the same approach. And"
  },
  {
    "startMs": 1183000,
    "text": "then this is the hierarchy that we're"
  },
  {
    "startMs": 1184440,
    "text": "using. So layout to slot to sub slot to"
  },
  {
    "startMs": 1187360,
    "text": "components. However, because of the"
  },
  {
    "startMs": 1190000,
    "text": "orchestrator, we we flipped the order."
  },
  {
    "startMs": 1192720,
    "text": "So from components, components will map"
  },
  {
    "startMs": 1195200,
    "text": "to sub slot, sub slots to slots, and"
  },
  {
    "startMs": 1197320,
    "text": "slots to templates. And then we can just"
  },
  {
    "startMs": 1200480,
    "text": "arrange as needed."
  },
  {
    "startMs": 1202560,
    "text": "So this was a hell of a challenge. It is"
  },
  {
    "startMs": 1204760,
    "text": "still a challenge, by the way, and it's"
  },
  {
    "startMs": 1206360,
    "text": "a really good segue to the second one,"
  },
  {
    "startMs": 1208960,
    "text": "the second challenge, which is"
  },
  {
    "startMs": 1211640,
    "text": "the actual design, your design system"
  },
  {
    "startMs": 1214480,
    "text": "and your catalog. This becomes the"
  },
  {
    "startMs": 1217080,
    "text": "heartbeat of the whole thing, right? I"
  },
  {
    "startMs": 1219440,
    "text": "cannot stress enough, if you guys see"
  },
  {
    "startMs": 1221680,
    "text": "the potential of leveraging this UI"
  },
  {
    "startMs": 1223680,
    "text": "protocols for your product, this is"
  },
  {
    "startMs": 1226280,
    "text": "going to be a big deal, right? So we're"
  },
  {
    "startMs": 1228360,
    "text": "pushing the boundaries and then we're"
  },
  {
    "startMs": 1229920,
    "text": "testing and we keep on testing these"
  },
  {
    "startMs": 1232040,
    "text": "different protocols that I mentioned,"
  },
  {
    "startMs": 1233480,
    "text": "ATUI, JSON Render,"
  },
  {
    "startMs": 1235680,
    "text": "Open UI, and so on and so forth. But"
  },
  {
    "startMs": 1238200,
    "text": "this has been a quite challenging"
  },
  {
    "startMs": 1240000,
    "text": "because the the catalog is the contract"
  },
  {
    "startMs": 1242480,
    "text": "between the agent and the UI."
  },
  {
    "startMs": 1245520,
    "text": "So every property mat- matters. And not"
  },
  {
    "startMs": 1248720,
    "text": "only for the catalog, but for the layout"
  },
  {
    "startMs": 1251120,
    "text": "as well. So if you remember, the layout"
  },
  {
    "startMs": 1253600,
    "text": "has its own components, the slots and"
  },
  {
    "startMs": 1256120,
    "text": "the sub slots. Each of those components"
  },
  {
    "startMs": 1258720,
    "text": "will have its own attributes. And all of"
  },
  {
    "startMs": 1261920,
    "text": "that, this curation, let me just"
  },
  {
    "startMs": 1263840,
    "text": "encapsulate into curation. This curation"
  },
  {
    "startMs": 1266240,
    "text": "is absolutely needed so that you can"
  },
  {
    "startMs": 1268400,
    "text": "deliver something meaningful. Not as"
  },
  {
    "startMs": 1270920,
    "text": "some demo that you will see out there"
  },
  {
    "startMs": 1272920,
    "text": "for the sake of demo, right? So, this"
  },
  {
    "startMs": 1274760,
    "text": "this this will give you a control will"
  },
  {
    "startMs": 1277120,
    "text": "allow you to steer from UX perspective."
  },
  {
    "startMs": 1280440,
    "text": "Very good. And last but not least,"
  },
  {
    "startMs": 1283720,
    "text": "one significant challenge that we had is"
  },
  {
    "startMs": 1286000,
    "text": "that my teams do not design the pixel"
  },
  {
    "startMs": 1288920,
    "text": "anymore. I don't know if you could see"
  },
  {
    "startMs": 1290560,
    "text": "that, right? So, we're not here"
  },
  {
    "startMs": 1292080,
    "text": "designing at the entire flow. Now, AI"
  },
  {
    "startMs": 1295000,
    "text": "can"
  },
  {
    "startMs": 1296080,
    "text": "dictate that to a significant extent,"
  },
  {
    "startMs": 1297920,
    "text": "but the nature of the work shifted quite"
  },
  {
    "startMs": 1300120,
    "text": "a bit and it's been an interesting"
  },
  {
    "startMs": 1302280,
    "text": "journey to say the least, a really good"
  },
  {
    "startMs": 1303840,
    "text": "one, but even for the non-technical PMs"
  },
  {
    "startMs": 1307760,
    "text": "and UX designers, it it was a big hit"
  },
  {
    "startMs": 1311000,
    "text": "because right now we talk about the"
  },
  {
    "startMs": 1313440,
    "text": "schema. Let's talk about this curation"
  },
  {
    "startMs": 1316400,
    "text": "of the catalog. Let's talk about the"
  },
  {
    "startMs": 1318120,
    "text": "rules. Let's talk about the synthetic"
  },
  {
    "startMs": 1320640,
    "text": "data that we can generate. How can we"
  },
  {
    "startMs": 1322840,
    "text": "generate the queries that will map to a"
  },
  {
    "startMs": 1325280,
    "text": "given component as part of this mapping"
  },
  {
    "startMs": 1327920,
    "text": "logic? Let's talk about interaction"
  },
  {
    "startMs": 1330040,
    "text": "patterns. So, this"
  },
  {
    "startMs": 1332600,
    "text": "if once again, if you guys are going to"
  },
  {
    "startMs": 1334040,
    "text": "embark on this journey, be aware that"
  },
  {
    "startMs": 1335840,
    "text": "the people element is very important."
  },
  {
    "startMs": 1338400,
    "text": "When I talk to other leaders, I I talk"
  },
  {
    "startMs": 1340920,
    "text": "about the three P's: people, product,"
  },
  {
    "startMs": 1343360,
    "text": "and process, right? And then a very"
  },
  {
    "startMs": 1345320,
    "text": "lightweight process, but this matters a"
  },
  {
    "startMs": 1347360,
    "text": "lot."
  },
  {
    "startMs": 1348480,
    "text": "And with that,"
  },
  {
    "startMs": 1350400,
    "text": "I'm going to leave a couple of resources"
  },
  {
    "startMs": 1353040,
    "text": "here. So, and by the way, those are"
  },
  {
    "startMs": 1355080,
    "text": "talks from AIE"
  },
  {
    "startMs": 1357240,
    "text": "for what it's worth. So, yeah, people"
  },
  {
    "startMs": 1359680,
    "text": "that have been talking about this"
  },
  {
    "startMs": 1361280,
    "text": "protocols over and over and over. So,"
  },
  {
    "startMs": 1363680,
    "text": "please just take advantage, take a"
  },
  {
    "startMs": 1365600,
    "text": "screenshot."
  },
  {
    "startMs": 1366880,
    "text": "And if you guys want to connect with me"
  },
  {
    "startMs": 1369080,
    "text": "here,"
  },
  {
    "startMs": 1370240,
    "text": "yeah, my LinkedIn or just take a"
  },
  {
    "startMs": 1371840,
    "text": "screenshot. I'll love to talk more about"
  },
  {
    "startMs": 1375320,
    "text": "the topic. I can tell this is just a"
  },
  {
    "startMs": 1377160,
    "text": "matter of time, right? So, this is"
  },
  {
    "startMs": 1378440,
    "text": "coming. So, thank you so much."
  },
  {
    "startMs": 1382720,
    "text": ">> I know."
  },
  {
    "startMs": 1395166,
    "text": ">> [music]"
  }
]