[
  {
    "startMs": 1309,
    "text": "[music]"
  },
  {
    "startMs": 12640,
    "text": ">> The talk title, we'll see if it lines up"
  },
  {
    "startMs": 15480,
    "text": "by the end of it, but when we put this"
  },
  {
    "startMs": 17960,
    "text": "talk title in"
  },
  {
    "startMs": 19760,
    "text": "just to be honest with you, so much"
  },
  {
    "startMs": 21040,
    "text": "changes in like 3 days at this point."
  },
  {
    "startMs": 24160,
    "text": "We'll see how it goes. So, yeah, the"
  },
  {
    "startMs": 27160,
    "text": "whole point of it was that"
  },
  {
    "startMs": 30080,
    "text": "how I got LLMs to understand my open"
  },
  {
    "startMs": 32880,
    "text": "source library and what I did to do it"
  },
  {
    "startMs": 36440,
    "text": "well. Is it some kind of scientific"
  },
  {
    "startMs": 38560,
    "text": "background? Am I from a lab? No."
  },
  {
    "startMs": 43160,
    "text": "That's"
  },
  {
    "startMs": 44200,
    "text": "My slidey clicky thing's not working."
  },
  {
    "startMs": 46040,
    "text": "So, I just like to say again, I'm just"
  },
  {
    "startMs": 48760,
    "text": "like you. I'm just this side of the"
  },
  {
    "startMs": 51040,
    "text": "stage. I've just hacking hacking it"
  },
  {
    "startMs": 54200,
    "text": "together, figuring out what is useful,"
  },
  {
    "startMs": 57040,
    "text": "what is token efficient, these kind of"
  },
  {
    "startMs": 59400,
    "text": "things. And again, I am British. Please"
  },
  {
    "startMs": 62560,
    "text": "don't think my accent makes me an"
  },
  {
    "startMs": 64080,
    "text": "expert."
  },
  {
    "startMs": 67240,
    "text": "So, for quick contacts, I'm Christopher"
  },
  {
    "startMs": 69600,
    "text": "Burns. I'm the founder of Inth. I"
  },
  {
    "startMs": 72080,
    "text": "created a open source cookie banner"
  },
  {
    "startMs": 74320,
    "text": "library called C15T. That really"
  },
  {
    "startMs": 77480,
    "text": "annoying thing on the internet. That is"
  },
  {
    "startMs": 79760,
    "text": "me."
  },
  {
    "startMs": 80840,
    "text": "Uh I spoke at Next Conf uh after it"
  },
  {
    "startMs": 83400,
    "text": "started taking off and it had 1.2"
  },
  {
    "startMs": 86000,
    "text": "thousand downloads at the time. Now it's"
  },
  {
    "startMs": 87600,
    "text": "closer to 2 million."
  },
  {
    "startMs": 89560,
    "text": "In terms of like statistics, so we just"
  },
  {
    "startMs": 92040,
    "text": "checked that, you know, this is not"
  },
  {
    "startMs": 93880,
    "text": "theoretical. This is actual"
  },
  {
    "startMs": 97000,
    "text": "uh something that is succeeding."
  },
  {
    "startMs": 99240,
    "text": "We have 3 million NPM downloads."
  },
  {
    "startMs": 101920,
    "text": "4.5 uh 4.5 45% month-on-month growth."
  },
  {
    "startMs": 106400,
    "text": "2.8 thousand websites using it in"
  },
  {
    "startMs": 109200,
    "text": "production from Minify to Z to"
  },
  {
    "startMs": 112360,
    "text": "Inphysical."
  },
  {
    "startMs": 114160,
    "text": "And"
  },
  {
    "startMs": 115680,
    "text": "the whole concept of this talk was"
  },
  {
    "startMs": 118640,
    "text": "uh it goes back to we were doing all"
  },
  {
    "startMs": 120320,
    "text": "these things to make our library more"
  },
  {
    "startMs": 123760,
    "text": "efficient. You know, we were batting"
  },
  {
    "startMs": 125960,
    "text": "upwards"
  },
  {
    "startMs": 127400,
    "text": "compared to every other tool. Every"
  },
  {
    "startMs": 129200,
    "text": "other tool was built for marketers and"
  },
  {
    "startMs": 131000,
    "text": "lawyers. We were built for the"
  },
  {
    "startMs": 132680,
    "text": "developer. So, we had to make sure we"
  },
  {
    "startMs": 135080,
    "text": "had a very good developer experience."
  },
  {
    "startMs": 137800,
    "text": "And we had an onboarding format said,"
  },
  {
    "startMs": 140120,
    "text": "\"How did you hear about this?\" And we"
  },
  {
    "startMs": 142520,
    "text": "started to get spikes that from April"
  },
  {
    "startMs": 145920,
    "text": "13th, you know, now it is our number one"
  },
  {
    "startMs": 150320,
    "text": "source of inbound is"
  },
  {
    "startMs": 153160,
    "text": "Claude, ChatGPT, Codex, that is ChatGPT,"
  },
  {
    "startMs": 157640,
    "text": "Gemini recommending us."
  },
  {
    "startMs": 159959,
    "text": "And I like to think of this as, you"
  },
  {
    "startMs": 162680,
    "text": "know, the iceberg. You know, we start"
  },
  {
    "startMs": 164240,
    "text": "with the top of C15T"
  },
  {
    "startMs": 166720,
    "text": "and"
  },
  {
    "startMs": 168840,
    "text": "there's many many tools that go into it"
  },
  {
    "startMs": 171240,
    "text": "from, you know, LLMs.txt to site maps to"
  },
  {
    "startMs": 174160,
    "text": "RSS feeds to robot.txts."
  },
  {
    "startMs": 176640,
    "text": "So many micro optimizations that you can"
  },
  {
    "startMs": 178920,
    "text": "do from old methods of running the"
  },
  {
    "startMs": 181360,
    "text": "internet to new methods."
  },
  {
    "startMs": 183920,
    "text": "And uh"
  },
  {
    "startMs": 185920,
    "text": "how many of you have, you know,"
  },
  {
    "startMs": 189160,
    "text": "made these kind of tools? How many of"
  },
  {
    "startMs": 191440,
    "text": "you have, really put simply, said, \"Hey,"
  },
  {
    "startMs": 196519,
    "text": "agents, we need to this to be done.\" And"
  },
  {
    "startMs": 201600,
    "text": "yeah, it said, \"We should install this"
  },
  {
    "startMs": 203680,
    "text": "library.\" And you've gone, \"Okay.\" Raise"
  },
  {
    "startMs": 206200,
    "text": "your hands. How many people have done"
  },
  {
    "startMs": 207480,
    "text": "this?"
  },
  {
    "startMs": 209560,
    "text": "Pretty much most people."
  },
  {
    "startMs": 212280,
    "text": "That's a lot of hands."
  },
  {
    "startMs": 214680,
    "text": "So, what's really funny is that we went"
  },
  {
    "startMs": 217000,
    "text": "from wizards installing our software to"
  },
  {
    "startMs": 219959,
    "text": "agents installing them. And I just went"
  },
  {
    "startMs": 223320,
    "text": "through Y Combinator."
  },
  {
    "startMs": 225360,
    "text": "And what's really interesting is it if"
  },
  {
    "startMs": 228280,
    "text": "you know who these two people are. These"
  },
  {
    "startMs": 230400,
    "text": "are the co-founders of Stripe, the"
  },
  {
    "startMs": 232080,
    "text": "Collison brothers, and they had a really"
  },
  {
    "startMs": 234560,
    "text": "classic saying of like a Collison"
  },
  {
    "startMs": 237240,
    "text": "brothers install."
  },
  {
    "startMs": 239360,
    "text": "And they would hand you their laptop,"
  },
  {
    "startMs": 241400,
    "text": "and they would install Stripe. These"
  },
  {
    "startMs": 243520,
    "text": "days, it's kind of like just a prompt."
  },
  {
    "startMs": 246600,
    "text": "Being in Y Combinator, we just give"
  },
  {
    "startMs": 249000,
    "text": "people a prompt. And really what that"
  },
  {
    "startMs": 251480,
    "text": "means is that our very good developer"
  },
  {
    "startMs": 254680,
    "text": "experience primitives are now hitting"
  },
  {
    "startMs": 257440,
    "text": "agent primitives."
  },
  {
    "startMs": 260359,
    "text": "So,"
  },
  {
    "startMs": 261519,
    "text": "as we was pulling all these things"
  },
  {
    "startMs": 263000,
    "text": "together, there is no one tool that"
  },
  {
    "startMs": 266640,
    "text": "fixes everything. I like to think about"
  },
  {
    "startMs": 269160,
    "text": "these problems like, you know, Batman's"
  },
  {
    "startMs": 271360,
    "text": "utility belt. Loads of really small"
  },
  {
    "startMs": 273440,
    "text": "things targeted in different areas to"
  },
  {
    "startMs": 276080,
    "text": "get it done."
  },
  {
    "startMs": 278360,
    "text": "And we built all of these things into"
  },
  {
    "startMs": 281200,
    "text": "C15T because we wanted C15T to be the"
  },
  {
    "startMs": 284600,
    "text": "best developer framework in this tool."
  },
  {
    "startMs": 287520,
    "text": "Think of it like Stripe Docs. And as we"
  },
  {
    "startMs": 290440,
    "text": "was building more and more tools, more"
  },
  {
    "startMs": 292440,
    "text": "and more documentation websites, we"
  },
  {
    "startMs": 294440,
    "text": "actually started abstracting these tools"
  },
  {
    "startMs": 297120,
    "text": "into a side quest"
  },
  {
    "startMs": 299440,
    "text": "that we call Lead Type. So, all of the"
  },
  {
    "startMs": 303080,
    "text": "things that we're going to talk about"
  },
  {
    "startMs": 304640,
    "text": "now are things that we have already"
  },
  {
    "startMs": 307600,
    "text": "solved with this open source framework."
  },
  {
    "startMs": 310640,
    "text": "We have our friends at other developer"
  },
  {
    "startMs": 312360,
    "text": "companies implementing it and seeing"
  },
  {
    "startMs": 314360,
    "text": "similar results about how to like"
  },
  {
    "startMs": 316800,
    "text": "optimize for the agent experience."
  },
  {
    "startMs": 319760,
    "text": "So, again, this isn't a magic SEO tool."
  },
  {
    "startMs": 323520,
    "text": "It's actually"
  },
  {
    "startMs": 325280,
    "text": "a very non-sexy title, but a"
  },
  {
    "startMs": 327360,
    "text": "framework-neutral docs pipeline."
  },
  {
    "startMs": 330560,
    "text": "Complex."
  },
  {
    "startMs": 332120,
    "text": "But really, all it basically does is"
  },
  {
    "startMs": 333800,
    "text": "take your .mdx files, you run Lead Type"
  },
  {
    "startMs": 337040,
    "text": "generate, and it will spit out"
  },
  {
    "startMs": 338919,
    "text": "everything for"
  },
  {
    "startMs": 341320,
    "text": "um optimized agent experience for your"
  },
  {
    "startMs": 343520,
    "text": "websites."
  },
  {
    "startMs": 345680,
    "text": "And the rest of this talk is going to"
  },
  {
    "startMs": 347480,
    "text": "look a bit like a BuzzFeed list, to put"
  },
  {
    "startMs": 350120,
    "text": "simply,"
  },
  {
    "startMs": 351160,
    "text": "of these problems, because again, not"
  },
  {
    "startMs": 353600,
    "text": "everybody knows even how to put an"
  },
  {
    "startMs": 356200,
    "text": "LLM.txt on their website. So, you know,"
  },
  {
    "startMs": 359640,
    "text": "that comes to the first problem of if"
  },
  {
    "startMs": 362160,
    "text": "your docs have hundreds of pages,"
  },
  {
    "startMs": 365040,
    "text": "and how can it navigate them to find the"
  },
  {
    "startMs": 367800,
    "text": "right questions?"
  },
  {
    "startMs": 370640,
    "text": "The first solution is obviously an"
  },
  {
    "startMs": 372160,
    "text": "LLM.txt."
  },
  {
    "startMs": 374000,
    "text": "What we found in our research is that"
  },
  {
    "startMs": 377080,
    "text": "it's much better not to just generate"
  },
  {
    "startMs": 379400,
    "text": "this. It is much better to write your"
  },
  {
    "startMs": 382040,
    "text": "LLM.txt from hand. Obviously,"
  },
  {
    "startMs": 385280,
    "text": "AutoRaptor, but write it as you are"
  },
  {
    "startMs": 388600,
    "text": "trying to get the answers across to the"
  },
  {
    "startMs": 391520,
    "text": "LLMs."
  },
  {
    "startMs": 393240,
    "text": "For about 40 good lines beats 1,000"
  },
  {
    "startMs": 396520,
    "text": "lines of noise from our testing."
  },
  {
    "startMs": 399680,
    "text": "And that comes to the second issue of"
  },
  {
    "startMs": 402560,
    "text": "agents don't know how to browse. They"
  },
  {
    "startMs": 404720,
    "text": "know how to fetch."
  },
  {
    "startMs": 406919,
    "text": "So, you then need the second part of the"
  },
  {
    "startMs": 409000,
    "text": "solution of the LLMs full."
  },
  {
    "startMs": 411480,
    "text": "Again, think of this as a sitemap, where"
  },
  {
    "startMs": 414360,
    "text": "it takes the actual page and the links"
  },
  {
    "startMs": 418480,
    "text": "and a short description of what each"
  },
  {
    "startMs": 421160,
    "text": "page is for the LLMs to reference."
  },
  {
    "startMs": 423960,
    "text": "Again, most people have heard these two"
  },
  {
    "startMs": 425919,
    "text": "solutions."
  },
  {
    "startMs": 427480,
    "text": "But, where things are starting to get"
  },
  {
    "startMs": 429000,
    "text": "very complicated and we're seeing a lot"
  },
  {
    "startMs": 431080,
    "text": "of optimizations right now, is that HTML"
  },
  {
    "startMs": 434480,
    "text": "is expensive, and why can't we just ship"
  },
  {
    "startMs": 438000,
    "text": "markdown to the agents?"
  },
  {
    "startMs": 440720,
    "text": "And we can. And you've seen that"
  },
  {
    "startMs": 444000,
    "text": "everybody has started creating twin MDs."
  },
  {
    "startMs": 448480,
    "text": "So, that's taking the normal website,"
  },
  {
    "startMs": 450600,
    "text": "such as Next.js quick start, and then"
  },
  {
    "startMs": 453200,
    "text": "having a dot MD on the end of it."
  },
  {
    "startMs": 457120,
    "text": "And when you load that,"
  },
  {
    "startMs": 460320,
    "text": "it goes to the markdown"
  },
  {
    "startMs": 463360,
    "text": "But, what's really important here, and"
  },
  {
    "startMs": 465200,
    "text": "it's really worth noting, is this line"
  },
  {
    "startMs": 467760,
    "text": "at the bottom. If you look at all the"
  },
  {
    "startMs": 469960,
    "text": "best documentation websites, Minify,"
  },
  {
    "startMs": 473120,
    "text": "Vercel, C15T, pat myself on the back. Um"
  },
  {
    "startMs": 476960,
    "text": "they all have this in the header. This"
  },
  {
    "startMs": 479800,
    "text": "is saying to the agents whenever they"
  },
  {
    "startMs": 481600,
    "text": "visit the website that there is an"
  },
  {
    "startMs": 484200,
    "text": "alternative"
  },
  {
    "startMs": 485720,
    "text": "version of this in mark markdown. Again,"
  },
  {
    "startMs": 489200,
    "text": "who actually supports it? Don't ask me."
  },
  {
    "startMs": 492200,
    "text": "Perplexity, some of the agents, it's all"
  },
  {
    "startMs": 495320,
    "text": "up in the air."
  },
  {
    "startMs": 497160,
    "text": "And then, the second thing as well"
  },
  {
    "startMs": 500800,
    "text": "is that taking the .mds,"
  },
  {
    "startMs": 504240,
    "text": "you need to make sure that they're"
  },
  {
    "startMs": 505919,
    "text": "available through multiple methods. So,"
  },
  {
    "startMs": 508919,
    "text": "one of them is like the .md, so as you"
  },
  {
    "startMs": 511640,
    "text": "like copy it to an agent, you say .md."
  },
  {
    "startMs": 514919,
    "text": "Another one is just taking the normal"
  },
  {
    "startMs": 518080,
    "text": "um link and then adding a uh redirect"
  },
  {
    "startMs": 522440,
    "text": "into your like your Next.js config, so"
  },
  {
    "startMs": 524839,
    "text": "that if it detects an agent has the"
  },
  {
    "startMs": 527360,
    "text": "header of accepting markdown, instead of"
  },
  {
    "startMs": 530760,
    "text": "returning the HTML, it will return the"
  },
  {
    "startMs": 533960,
    "text": "markdown. And then, the third one is"
  },
  {
    "startMs": 536240,
    "text": "that not all agents can append header"
  },
  {
    "startMs": 539480,
    "text": "tags. So, there's also a URL query of"
  },
  {
    "startMs": 543280,
    "text": "mode equals agent."
  },
  {
    "startMs": 546440,
    "text": "So, they're the ones that pretty much"
  },
  {
    "startMs": 548839,
    "text": "everybody knows. Um and it's pretty"
  },
  {
    "startMs": 552160,
    "text": "basic internet knowledge at this point."
  },
  {
    "startMs": 554400,
    "text": "Um"
  },
  {
    "startMs": 555280,
    "text": "but one of the really interesting ones"
  },
  {
    "startMs": 558200,
    "text": "is where we're going next. And our"
  },
  {
    "startMs": 560440,
    "text": "tooling is also helping this is that an"
  },
  {
    "startMs": 563320,
    "text": "agent can't ask your website anything."
  },
  {
    "startMs": 568320,
    "text": "So, we need to think about the web MCP."
  },
  {
    "startMs": 571480,
    "text": "And this is still very early, but our"
  },
  {
    "startMs": 574800,
    "text": "tool is already uh"
  },
  {
    "startMs": 576960,
    "text": "um exposing three different tools to"
  },
  {
    "startMs": 580160,
    "text": "WebMCP. Search docs, get pages, and ask"
  },
  {
    "startMs": 584440,
    "text": "docs. Again, um our library lead type is"
  },
  {
    "startMs": 588720,
    "text": "pulling all of that context together so"
  },
  {
    "startMs": 591040,
    "text": "an agent can easily ask it the right"
  },
  {
    "startMs": 592960,
    "text": "questions. I think we'll even see a"
  },
  {
    "startMs": 595400,
    "text": "future where communication happens over"
  },
  {
    "startMs": 598360,
    "text": "email and there's companies in San"
  },
  {
    "startMs": 600600,
    "text": "Francisco building that today."
  },
  {
    "startMs": 604360,
    "text": "But this is actually the most"
  },
  {
    "startMs": 606360,
    "text": "interesting one and I think the most"
  },
  {
    "startMs": 609480,
    "text": "important one that anybody who has any"
  },
  {
    "startMs": 612360,
    "text": "type of developer module surface, NPM"
  },
  {
    "startMs": 615920,
    "text": "modules, cargo, Python, whatever."
  },
  {
    "startMs": 619200,
    "text": "Is that the uncomfortable truth is that"
  },
  {
    "startMs": 622480,
    "text": "coding agents are actually never"
  },
  {
    "startMs": 624960,
    "text": "visiting the website if you have a"
  },
  {
    "startMs": 626800,
    "text": "library."
  },
  {
    "startMs": 627920,
    "text": "They're actually visiting the node"
  },
  {
    "startMs": 630360,
    "text": "modules. They read the repo and they"
  },
  {
    "startMs": 633480,
    "text": "read the node modules. They They have"
  },
  {
    "startMs": 636480,
    "text": "previous stale training data"
  },
  {
    "startMs": 639200,
    "text": "and they're trying to work it out on"
  },
  {
    "startMs": 641440,
    "text": "what it can do from the the compiled"
  },
  {
    "startMs": 644960,
    "text": "source."
  },
  {
    "startMs": 646400,
    "text": "So, again, following what people like"
  },
  {
    "startMs": 649760,
    "text": "Vercel are doing and people who are"
  },
  {
    "startMs": 651920,
    "text": "thought leaders in this industry is that"
  },
  {
    "startMs": 654640,
    "text": "we take the bundled markdown documents"
  },
  {
    "startMs": 659080,
    "text": "and then we also put them in the node"
  },
  {
    "startMs": 662600,
    "text": "modules"
  },
  {
    "startMs": 663920,
    "text": "with an agents.md"
  },
  {
    "startMs": 666480,
    "text": "file."
  },
  {
    "startMs": 667320,
    "text": "And the agents.md file basically says,"
  },
  {
    "startMs": 669839,
    "text": "\"If you've got a problem, if you've got"
  },
  {
    "startMs": 671360,
    "text": "a question,"
  },
  {
    "startMs": 672880,
    "text": "all the documents are here. Grab them.\""
  },
  {
    "startMs": 676160,
    "text": "And we actually see that this has"
  },
  {
    "startMs": 679240,
    "text": "surprisingly real effects. We can see"
  },
  {
    "startMs": 682640,
    "text": "that between many different models"
  },
  {
    "startMs": 684880,
    "text": "almost 50% token saving on instead of"
  },
  {
    "startMs": 688800,
    "text": "trying to search the web, find the right"
  },
  {
    "startMs": 691160,
    "text": "tools, pulling the markdown files from"
  },
  {
    "startMs": 694600,
    "text": "your code base. So, if you have a"
  },
  {
    "startMs": 696520,
    "text": "library that's forever changing,"
  },
  {
    "startMs": 700160,
    "text": "then having the node modules built in is"
  },
  {
    "startMs": 703080,
    "text": "a very effective solution. This is also"
  },
  {
    "startMs": 705600,
    "text": "working without any skills, but if you"
  },
  {
    "startMs": 708080,
    "text": "want as well, you can add skills to it"
  },
  {
    "startMs": 710200,
    "text": "to say, \"Look at the node modules and go"
  },
  {
    "startMs": 712320,
    "text": "from that.\""
  },
  {
    "startMs": 714560,
    "text": "And again, just uh doubling down into"
  },
  {
    "startMs": 717800,
    "text": "this point, looking at like the"
  },
  {
    "startMs": 719480,
    "text": "agents.ai and DFile, you can say like"
  },
  {
    "startMs": 721520,
    "text": "when working with Z15 T Next.js library,"
  },
  {
    "startMs": 724240,
    "text": "read the bundles and"
  },
  {
    "startMs": 727600,
    "text": "verify that they match and go from"
  },
  {
    "startMs": 729720,
    "text": "there."
  },
  {
    "startMs": 731280,
    "text": "So,"
  },
  {
    "startMs": 732440,
    "text": "that's really like how we've done it. I"
  },
  {
    "startMs": 736600,
    "text": "don't want to say this is like"
  },
  {
    "startMs": 737880,
    "text": "prescriptive, that I know the answers."
  },
  {
    "startMs": 741080,
    "text": "If you have documentation websites, or"
  },
  {
    "startMs": 743280,
    "text": "if you have any type of markdown, if"
  },
  {
    "startMs": 745760,
    "text": "you're running your own blog, you know,"
  },
  {
    "startMs": 747680,
    "text": "I've been using our package as well on"
  },
  {
    "startMs": 749760,
    "text": "our marketing website. Every part of our"
  },
  {
    "startMs": 751840,
    "text": "marketing website also has a markdown"
  },
  {
    "startMs": 754400,
    "text": "file. It can be something that's used"
  },
  {
    "startMs": 756960,
    "text": "for many things. We're currently just um"
  },
  {
    "startMs": 760160,
    "text": "most people are just using it for"
  },
  {
    "startMs": 761720,
    "text": "documentation."
  },
  {
    "startMs": 763200,
    "text": "But, you can literally run it and it"
  },
  {
    "startMs": 764640,
    "text": "will pull out all of these extra files."
  },
  {
    "startMs": 768000,
    "text": "And"
  },
  {
    "startMs": 769080,
    "text": "one of the big things was when I put"
  },
  {
    "startMs": 771160,
    "text": "this talk together,"
  },
  {
    "startMs": 772920,
    "text": "you know, we were seeing the results"
  },
  {
    "startMs": 774520,
    "text": "that Claude was recommending, but there"
  },
  {
    "startMs": 777560,
    "text": "was not really any like test suites yet,"
  },
  {
    "startMs": 780240,
    "text": "or test harnesses, on like is your site"
  },
  {
    "startMs": 783120,
    "text": "agent ready? And Cloudflare brought one"
  },
  {
    "startMs": 785880,
    "text": "of them out."
  },
  {
    "startMs": 787440,
    "text": "But, my favorite"
  },
  {
    "startMs": 790080,
    "text": "is actually one called Aura AI. Um this"
  },
  {
    "startMs": 793120,
    "text": "is brand new and it tests a lot."
  },
  {
    "startMs": 797120,
    "text": "I'm happy to show off score of 59"
  },
  {
    "startMs": 800120,
    "text": "because it's constantly changing. 3"
  },
  {
    "startMs": 802480,
    "text": "weeks ago, it was a lot higher. And"
  },
  {
    "startMs": 804440,
    "text": "again, this is a forever changing area."
  },
  {
    "startMs": 807760,
    "text": "So, aura.ai, put in your website, and it"
  },
  {
    "startMs": 810920,
    "text": "will start giving you recommendations."
  },
  {
    "startMs": 813040,
    "text": "It's forever changing. Again, we can"
  },
  {
    "startMs": 815640,
    "text": "just stay on top of it. And yeah, this"
  },
  {
    "startMs": 819120,
    "text": "is like one of my final slides is that"
  },
  {
    "startMs": 821360,
    "text": "the slide the"
  },
  {
    "startMs": 822800,
    "text": "the market agents, LLMs, everything is"
  },
  {
    "startMs": 826160,
    "text": "forever changing. There is no such thing"
  },
  {
    "startMs": 828840,
    "text": "as perfection. When I started making"
  },
  {
    "startMs": 831200,
    "text": "these slides, I got so caught up of"
  },
  {
    "startMs": 833240,
    "text": "like, everyone expects me to be the"
  },
  {
    "startMs": 835120,
    "text": "expert here, but I've just been hacking"
  },
  {
    "startMs": 837280,
    "text": "on this problem a little more than you"
  },
  {
    "startMs": 838720,
    "text": "guys have so far. So, never get caught"
  },
  {
    "startMs": 841520,
    "text": "with being perfect. Every small little"
  },
  {
    "startMs": 844520,
    "text": "increase really does matter. Every small"
  },
  {
    "startMs": 847520,
    "text": "little thing you add really does matter."
  },
  {
    "startMs": 851240,
    "text": "Thank you so much. You can find me on X,"
  },
  {
    "startMs": 854040,
    "text": "Burn Chris, and LinkedIn, and"
  },
  {
    "startMs": 855400,
    "text": "everywhere."
  },
  {
    "startMs": 856749,
    "text": ">> [applause]"
  },
  {
    "startMs": 857400,
    "text": ">> WOO!"
  },
  {
    "startMs": 859400,
    "text": "I THINK"
  },
  {
    "startMs": 861560,
    "text": "I THINK WE HAVE TIME for one or two"
  },
  {
    "startMs": 863320,
    "text": "questions. Yeah, of course."
  },
  {
    "startMs": 872400,
    "text": ">> So, if you were building um"
  },
  {
    "startMs": 875320,
    "text": "uh we're a website agency. We work with"
  },
  {
    "startMs": 877560,
    "text": "a lot of startups building like their"
  },
  {
    "startMs": 878839,
    "text": "own websites."
  },
  {
    "startMs": 879800,
    "text": ">> Mhm."
  },
  {
    "startMs": 880240,
    "text": ">> If you were just building a website, not"
  },
  {
    "startMs": 881640,
    "text": "necessarily like developer tool, but"
  },
  {
    "startMs": 883040,
    "text": "just a website to be found, which of"
  },
  {
    "startMs": 885240,
    "text": "these methods like would you concentrate"
  },
  {
    "startMs": 887320,
    "text": "on if you're starting from scratch?"
  },
  {
    "startMs": 889800,
    "text": ">> Yeah, I think the most important ones,"
  },
  {
    "startMs": 893440,
    "text": "and we're starting to see this more and"
  },
  {
    "startMs": 895000,
    "text": "more, is"
  },
  {
    "startMs": 897040,
    "text": "trying to provide a dot md file for"
  },
  {
    "startMs": 899600,
    "text": "every single page. A lot of CMSs are not"
  },
  {
    "startMs": 902000,
    "text": "built in this way. Um and we see this"
  },
  {
    "startMs": 905720,
    "text": "optimization happening more and more"
  },
  {
    "startMs": 907839,
    "text": "where I didn't put in the slide, but"
  },
  {
    "startMs": 910720,
    "text": "we're seeing more and more websites"
  },
  {
    "startMs": 913080,
    "text": "being visited by agents instead of real"
  },
  {
    "startMs": 915680,
    "text": "humans. So, in terms of even like trying"
  },
  {
    "startMs": 918800,
    "text": "to be proactive and token efficient, you"
  },
  {
    "startMs": 921960,
    "text": "should provide a markdown file if you"
  },
  {
    "startMs": 924440,
    "text": "can. Again, a lot of CMS's are not built"
  },
  {
    "startMs": 927920,
    "text": "this way. I actually built my own CMS."
  },
  {
    "startMs": 931160,
    "text": "My name is Chris and I built ChrisCMS,"
  },
  {
    "startMs": 933800,
    "text": "short for Christmas. It's a whole It's a"
  },
  {
    "startMs": 935920,
    "text": "whole thing my team wishes I never"
  },
  {
    "startMs": 937360,
    "text": "built."
  },
  {
    "startMs": 938400,
    "text": "But, it does work and it does bring this"
  },
  {
    "startMs": 941000,
    "text": "like token efficiency up. So, yeah, I"
  },
  {
    "startMs": 944880,
    "text": "would say llms.txt"
  },
  {
    "startMs": 946800,
    "text": "is your first shout."
  },
  {
    "startMs": 949000,
    "text": "llms.txt full form"
  },
  {
    "startMs": 951800,
    "text": ".txt. Second, if you if you can, just do"
  },
  {
    "startMs": 955840,
    "text": "them manually. Say you're not even"
  },
  {
    "startMs": 957880,
    "text": "working on systems that have markdown, I"
  },
  {
    "startMs": 961160,
    "text": "still recommend them."
  },
  {
    "startMs": 963480,
    "text": "But, you can always get creative with"
  },
  {
    "startMs": 965920,
    "text": "creating these"
  },
  {
    "startMs": 968080,
    "text": "files on the on on the go."
  }
]