Roku

Roku builds a TV streaming platform spanning streaming players, Roku-made TVs, and an operating system licensed to other television manufacturers. Viewers use it to access entertainment, while content publishers distribute streaming apps and monetize audiences through advertising and subscriptions. Roku also operates The Roku Channel, offering free and premium entertainment, alongside the subscription services Howdy and Frndly TV.

Founder Anthony Wood has served as CEO since 2002, following earlier work founding ReplayTV. Roku’s technical foundation is an operating system built specifically for streaming. Its developer platform pairs SceneGraph, an XML framework for television app interfaces, with BrightScript, a scripting language defining app behavior. Developers can build apps for their video catalogs and use Roku’s layout editor, profiling tools, and automated UI testing framework.

In June 2026, Roku reported reaching more than 100 million streaming households worldwide. That month, Fox Corporation agreed to acquire Roku in a cash-and-stock transaction valuing it at approximately $22 billion in enterprise value. The acquisition remained pending in September 2026, when a DOJ request for additional information extended the antitrust waiting period. Roku continued to expect closing in the first half of 2027, subject to regulatory and shareholder approvals.