Erel Labs

Erel Labs, also identified as Era Labs, operates Ora, a research lab and product studio focused on making websites usable by AI agents. Its Orank tool scores how usable a site is for agents, while AgentJourney maps how agents move through it. Website and product teams can evaluate whether agents can discover, understand, authenticate with, and act on their services.

Co-founder and CTO Liad Yosef also co-created MCP Apps and helped build MCP-UI. These projects bring interactive application interfaces into AI assistants through the Model Context Protocol. MCP Apps supports messages between an interface and its host, allowing user interactions to trigger tools while keeping the assistant informed. This contribution concerns shared interface infrastructure, rather than a proprietary Ora application.

Ora combines static technical checks with AI-powered simulations that attempt tasks on public websites. Users can submit domains through its website, REST API, or MCP server and inspect public scores and detailed results. Its discovery feature also lets agents find products suited to particular tasks, giving the scan data a use beyond website assessment.