Fal

Fal provides developers with a unified API for generating images, video and audio, alongside on-demand serverless GPUs and dedicated compute clusters for research. Its infrastructure lets teams build media applications without managing GPUs themselves. fal Agent, launched in early access in 2026, extends that platform with a conversational interface and API for coordinating image, video and 3D models. It retains project memory and references across iterations, helping creatives and developers carry work from initial concepts through connected production workflows.

Founded in 2021 by CEO Burkay Gur and CTO Gorkem Yurtseven, Fal grew from infrastructure challenges the founders encountered at Coinbase and Amazon. Its engineering work focuses on making diffusion inference less computationally expensive. Fal combines custom GPU kernel fusion, which avoids repeated memory transfers, with distillation that reduces generation steps and removes a separate guidance branch. It also adapts quantization-aware distillation to help diffusion models retain visual quality while running with four-bit computation.

In August 2026, the company reported serving over 2.5 million developers. Customers pay through usage-based API or GPU consumption, with volume commitments available for enterprises. Sacra estimated a $400 million annualized revenue run rate in February 2026. Fal raised a $140 million Series D in 2025, adding Sequoia, Kleiner Perkins and NVIDIA as investors.