Good Collective

Good Collective designs, builds and launches digital products for startups, not-for-profits, private companies and government agencies. Its services combine product management, strategy, digital design and engineering, with an emphasis on accessible, user-centered products and services. It works as a delivery partner, helping clients build teams as well as the products and services those teams deliver.

Founded in 2021 and headquartered in Canberra, the collective brings together practitioners with experience across startups, ASX-100 and Fortune-500 companies, and state and Commonwealth governments. Its approach draws on that experience to adapt tools and practices to clients’ digital challenges.

A concrete example is the ECG Library, developed in collaboration with cardiologist George Nikolic, the Canberra Hospital Foundation and other contributors. Good Collective helped digitise and publish a collection of electrocardiograms and accompanying reports as a historical reference and learning resource. The project illustrates its work making specialist material accessible through digital publishing.