Insight Sciences

Insight Sciences builds AI tools and custom solutions for market research teams and brands. Its Research Replay platform turns completed surveys, interviews, focus groups, and audience studies into reusable synthetic audiences. Researchers can ask follow-up questions and test concepts omitted from the original study. The platform supports directional exploration, helping teams decide where additional human research is needed.

Jeremy Levitan built the business alongside Addie Conner and Martin Holzner; all three serve on its leadership team with Ishan Anand. Its Precision Modeled Audiences engine was developed for its enterprise platform before powering Research Replay. The system simulates consumer panels and lets users explore subgroups defined by how people answered earlier questions. This connects audience simulation to existing research and specific response patterns, rather than only broad audience descriptions.

Alongside the self-service platform, Insight Sciences delivers bespoke projects and integrates AI into existing study design, recruiting, interviewing, analysis, and reporting workflows. Its research repositories let stakeholders ask natural-language questions across reports, presentations, and transcripts, with answers grounded in those materials. Research firms, consultancies, and platforms can also incorporate Research Replay into client engagements or use white-label and custom delivery arrangements.