Ogilvy

Ogilvy provides advertising, public relations, customer experience, health marketing and consulting services for brands and businesses. Its teams develop brand strategies, create campaigns and deploy advertising technology. Ogilvy One combines creativity, data and AI in customer relationship services, including mobile apps, websites, commerce and loyalty programs. Ogilvy Health serves pharmaceutical and biotechnology companies, medical centers, payers and wellness brands with services spanning medical education, communications and customer engagement.

Founded by David Ogilvy in 1948, the company is led by Global CEO Laurent Ezekiel. Behavioral science forms part of its approach to understanding audiences. Through a multi-year collaboration with Kantar, Ogilvy developed and deployed a research instrument combining personality traits, cultural cognition and cognitive styles. The instrument informs audience segmentation and message framing by examining drivers of, and barriers to, behavior change.

Ogilvy is part of WPP. The Ogilvy Group includes agencies such as DAVID, INGO and Village Marketing; Grey joined through an internal strategic realignment in 2025. As of August 2026, the company listed 4,000 Ogilvy One practitioners and specialists operating in more than 90 markets.