OLIVER

OLIVER builds and operates marketing capabilities inside clients’ organizations, helping brands create content through dedicated in-house teams. Its AI Inside offering combines creative talent, training and technology. Teams use AI agents to automate repeatable tasks and scale production, with brand-specific rules grounding outputs in business goals and customer needs.

Founded by Simon Martin in 2004, OLIVER developed its business around embedded marketing teams. Angela Tangas became global CEO in 2025, also taking the role of chief strategy officer at Brandtech, while Martin moved to chair. Its AI approach extends that inside model to governance: clients retain control of their intellectual property, data and models in their own cloud, with people responsible for creative judgment.

OLIVER is part of The Brandtech Group, formerly You & Mr Jones, which acquired a majority stake in OLIVER and its parent, Inside Ideas Group, in 2019; management retained a significant stake. As of August 2026, OLIVER reports supporting 300+ clients and 1,500+ brands across more than 50 markets, with over 5,000 people.