Reelful

Reelful builds an AI video editor for iPhone that turns plain-language instructions and personal photos and clips into short-form videos. It drafts a structure and script, then assembles the edit with motion, text, music and voiceover. Users can revise the plan before production, request changes through chat, or fine-tune the timeline before exporting. Supported uses range from travel recaps and family memories to product demonstrations and social media content.

Founder Kate Deyneka previously worked as a machine learning engineer and applied researcher at Snapchat on video generation. Reelful can also animate still images and generate narration using a voice clone created from a recorded sample.

Reelful targets creators, founders and small business owners who have footage to share but limited time for editing. Its business combines Creator, Pro and Studio monthly subscriptions with generation credits and additional credit purchases. Subscriptions are managed through the App Store, while custom Enterprise plans offer teams volume and billing arrangements.