Sprout Social

Sprout Social makes software for organizations and agencies to publish social content, engage audiences, handle customer care and analyze performance across social networks. Its suite also covers influencer marketing, employee advocacy and social listening. Trellis, its proprietary AI agent, works across listening, publishing, Smart Inbox and reporting to summarize performance, analyze audience sentiment and flag unusual activity. It became available to every customer on every plan in 2026.

Founded in 2010 by Justyn Howard, Aaron Rankin, Gilbert Lara and Peter Soung, Sprout is now led by CEO Ryan Barretto; Howard serves as executive chair. Its AI approach draws on real-time social data across networks, connecting analysis to the workflows teams already use. Trellis Studio lets teams create reusable AI skill templates that automate recurring tasks, such as tracking trends or summarizing customer feedback.

Sprout expanded into public relations and crisis monitoring through its completed NewsWhip acquisition in 2025, adding real-time media monitoring and predictive analytics. The deal carried $64.1 million in accounting purchase consideration, including contingent consideration. Its subscription business serves a substantial cohort of larger customers: the company reported 3,926 customers contributing at least $30,000 each in annual recurring revenue as of June 30, 2026.