Supercell

Supercell is a Finnish mobile games company behind Clash of Clans, Hay Day, Clash Royale, Boom Beach and Brawl Stars. It builds games for broad audiences to play over years, with social interaction woven into their design. Hay Day, for example, combines farming with a real-time market where players buy and sell ingredients. Clash of Clans grew from an effort to make real-time strategy accessible through touch controls and social play. Supercell reported around 300 million monthly active players in its February 2026 company update.

Founded in 2010, Supercell initially pursued games playable across devices. Its first game, Gunshine.net, used Flash for desktop web and Facebook, but struggled to retain players and translate mouse-and-keyboard interaction to touchscreens. In 2011, the company stopped its web and Facebook productions and committed to tablets, later broadening its focus to mobile. That change meant designing around touch input and sessions that could be enjoyable in just a few minutes. Hay Day and Clash of Clans both launched globally in 2012.

Independent teams are central to Supercell’s operating model, including the decision to discontinue a game. As its portfolio matured, the company separated new-game development from the organization serving existing games. Its New Games organization gives teams creative autonomy alongside shared analytics, marketing and operating infrastructure. By February 2026, new-game teams also worked within defined budgets and could share in a successfully launched game’s profits.