thryv.com

Thryv provides marketing and business management software for local service businesses, including contractors, salons and law firms. Its Thryv Growth Platform combines online visibility tools, AI-powered websites and expert-managed marketing with insights into which campaigns generate revenue. AI Lead Insights scores lead intent, summarizes conversations and recommends follow-up actions. Thryv also integrates with field service software including Jobber, while Thryv Business Center provides CRM, appointment scheduling, estimates, invoices and payments.

The company traces its formation to the 2013 merger of SuperMedia and Dex One. Chairman and CEO Joe Walsh joined in 2014, and DexYP adopted the Thryv Holdings name in 2019. The technical approach connects customer acquisition with everyday operations: leads generated through Marketing Center flow into Business Center’s CRM, where businesses can contact prospects by email, text or phone.

Thryv reported approximately 230,000 SMB clients across its SaaS and Marketing Services segments at the end of 2025. It plans to exit the legacy Marketing Services segment by the end of 2028 as it transitions to SaaS. Existing print and digital marketing relationships provide a channel for introducing customers to the software platform.