TikTok

TikTok is a video platform where people create, share and discover content. Its mobile experience centers on videos from creators across entertainment, education and other interests.

The For You feed helps people discover videos and creators through personalized recommendations. TikTok’s public explanation describes a system that uses interactions to learn about a viewer’s interests and suggest content.

The platform also supports live streaming, advertising and shopping. These products connect creators and businesses with audiences through formats that extend beyond a single recorded video.