Bio, Work & Ideas

Gus Iwanaga

Conference affiliation: Founder and GM of MosAIc · commercetools

Gus Iwanaga is credited with commercetools in his recorded talk on intent-driven interfaces. commercetools author biographies identify him as the founder and general manager of MosAIc. His talk explores how an orchestrator interprets intent, calls tools and selects native interface components, alongside the challenges of predictable layouts and design-system constraints.

1 conference talk

23:18

The End of the Static Screen: Architecting Intent-Driven UX — Gus Iwanaga, commercetools

Gus Iwanaga describes his team's lessons from building generative UI. After rejecting inconsistent AI-composed sales reports, the team chose a declarative approach that maps user intent and tool results to schema-defined native components. He explains how layout rules, component catalog curation, and changes in design work help maintain control over the…

Gus Iwanaga

References

ai.engineer/talks/QrMcNe2jjt8-end-static-screen-architecting-intent-driven-ux ↗