commercetools

commercetools builds enterprise commerce software for businesses selling across channels, regions and brands. Its Sphere platform connects commerce APIs with governance for AI agents, letting enterprises control access through permissions, policies and limits. Standalone Core Commerce and Product Catalog provide cart, checkout, order and customer management, alongside product modeling, pricing, inventory and search. Enterprises can adopt these capabilities individually while retaining the rest of their commerce stack.

Founded by Dirk Hoerig and Denis Werner, commercetools developed a headless, API-first architecture that separates commerce capabilities from customer-facing experiences. Doug McNary is CEO, while Hoerig serves as chief innovation officer. Its MosAIc orchestration layer extends this approach into business workflows: a plain-language request becomes a plan coordinated through agents across commercetools and third-party systems. Generative interfaces assemble the relevant data and controls for each task—for example, displaying products at risk of selling out with stock-cover estimates and reorder controls.

MosAIc’s campaign optimizer illustrates how those workflows operate: users review and approve a campaign’s budget, markets and products, then the agent updates personalized offers daily using incoming orders. It stays within configured limits and pauses when the budget is reached. In 2026, commercetools said MosAIc was live with a select customer group. That year, the company reported that its broader commerce platform served more than 600 brands, retailers and enterprise companies, processing more than $110 billion in annualized gross merchandise value.