Enterprise commerce and AI orchestration
commercetools
commercetools provides enterprise commerce technology built around headless, API-first architecture. In June 2026, the company introduced Sphere as infrastructure for commerce operations in which AI systems act within business-defined boundaries. Its July announcement added standalone Core Commerce and Product Catalog offerings, allowing enterprises to adopt individual capabilities alongside their existing commerce systems.
The company describes MosAIc as combining agent orchestration with interfaces assembled around a user’s request. Its stated approach translates business intent into plans across first-party and third-party systems, then presents the data and controls needed to guide the work. A July 2026 company article reported that MosAIc was live with a selected customer group; these product descriptions remain first-party claims.
At AI Engineer, the recording credits Gus Iwanaga to commercetools for “The End of the Static Screen: Architecting Intent-Driven UX.” He described a sales-report prototype that produced inconsistent layouts and a subsequent approach using an orchestrator to interpret intent, invoke tools and select native interface components constrained by a schema. The talk also highlighted continuing challenges around component arrangement and the precision of the component catalog.
1 talk
Newest first1 speaker at AIE
Affiliations reflect their AIE appearances, not necessarily current employment.
Company sources · checked 2026-09-15
- The End of the Static Screen: Architecting Intent-Driven UX — Gus Iwanaga, commercetools
- commercetools Introduces ‘Autonomous Commerce’ Category And Unveils Sphere Platform For The AI Era of Shopping
- commercetools Launches Modular Commerce Offerings, Enabling Enterprises to Modernize Without a Full Replatform
- Introducing MosAIc: The autonomous orchestration layer for commerce and beyond
- commercetools Wins 2026 SaaS Award for Best eCommerce and Retail Solution
