Clay

Clay helps sales and marketing teams build workflows around customer and account data. It combines a company’s own records with external data providers, with enrichment steps that can try multiple sources to improve coverage.

Its agents research people and companies, monitor accounts for changes and prepare information for sales representatives. Teams can use that research to qualify accounts, prepare for calls and tailor their outreach.

Clay connects these activities through a common data layer and workflows across existing tools. Integrations update CRM and warehouse records and trigger actions such as emails and advertising campaigns.